Overview
Headquarters
European Union (EU), Nordic Countries, Scandinavia
Afound is a marketplace for deals. With the mission to give fashion new life, Afound offers new deals every day without producing any new materials. Instead of designing a new collection, Afound makes it easy to find deals on pre-existing collections from past and present seasons. The digital marketplace (afound.com) and first physical stores were launched in June 2018. Today, Afound offers a wide assortment including hundreds of fashion brands for women, men and kids. Afound is an independent brand within H&M Group. Afound sells menswear and womenswear online and in stores.