Overview
Headquarters
Alkmaar, Noord Holland
A passion for pictures is what created Art Unlimited, and it also explains the company's rapid rise to success. People love pictures, tokens in the form of (greeting) cards and posters which can be bought and exchanged in order to express thanks and appreciation, send a small message or act as a simple reminder of some special moments or feeling. Art Unlimited shares this enthusiasm, continually collecting new pictures and publishing the best that it finds. Since its foundation Art Unlimited has published more than 20.000 pictures, with sales of 300 million cards in 35 different countries. These include works by about 1900 artists from the Netherlands and abroad. Artists ranging from Picasso to Fiep Westendorp, Martin Kers, Jeroen Henneman and Dick Bruna. Two thousand new works are added to the range every year. The only criteria for selecting is the personal taste of founder and publisher Jos Smit, whose simple argument is as follows: 'If I like it, there are bound to be others who like it as well!' Art Unlimited does more than target pictures which are likely to be top-sellers. The goal of promoting the widespread distribution of works of art has led to co-operation with as many as 100 museums and galleries throughout the world, including the Kroller-Muller Museum, Groninger Museum, State Russian Museum (St. Petersburg), National Gallery of Art (Washington) and the Museum of Modern Art in Paris. Art Unlimited publishes cards and posters of the most highly regarded works from all these collections. Once again, it is the 'toppers' - in the sense of unique pictures of unique quality - which are sought after
