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167 employees
Privately Held
Green Bay, WI

Family-owned Broadway Automotive has been serving the Green Bay and Northeastern Wisconsin communities for over 100 years. Since first opening our doors in 1916, we’ve been committed to providing our customers with exceptional service, and take pride in being a pillar of commerce in our great town. Broadway Automotive has grown alongside the Green Bay community and blossomed into two distinct locations, offering Northeastern Wisconsin full lines of Chevrolet, Volkswagen, Ford, Hyundai, Buick, GMC, Cadillac and Genesis cars, trucks, SUVs, vans, and commercial vehicles. Our sales and finance professionals work with our customers to help them attain vehicles that fits their lifestyles and budgets. Our business is also focused on vehicle service repair, auto body and parts. Thanks to our continued growth, we’ve been specially positioned to create and maintain lasting relationships within the Green Bay community, and value our place among your families and businesses. Over the years, our team has received various manufacturer and local awards, including the Ford Presidents Award (5-time winners, including 4 consecutive wins), the Chevrolet Mark of Excellence Award, the Volkswagen Customer First Club Award, and the Hyundai Presidents Award. Local recognition has included the Green Bay Best of the Bay: Best New Vehicle Dealership (WINNER), the Green Bay Best of the Bay: Best Used Car Dealership (WINNER), and the Northeastern Wisconsin Family Business First Award (WINNER). Broadway Automotive-Green Bay Inc. buys, sells, and trades new and used automobiles. The Company services, repairs, and maintains all makes and models for private and commercial customers throughout east central Wisconsin.


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