Overview
Category
Apparel & Fashion
FIER is a retailer specialising in luxury shirts with unique sizing for athletic men with broad shoulders, a wide neck and a narrow waist. We launched in Scotland and believe in local suppliers and quality. FIER recognised there was a need for ready to wear shirts for athletic men and no real solution after conversations with friends complaining about uncomfortable shirts. Once the seed had been planted about this problem we saw the need for a solution everywhere; in offices, at bars and family occasions. After researching to see if there were any existing solutions, it became clear quickly the options were slim to none, and so FIER was born.
