Overview
Headquarters
Mandeville, Louisiana
Category
Food & Beverages
WE’VE BEEN MAKING THE BEST DAIQUIRIS FOR NEARLY 40 YEARS AND HAVING THE MOST FUN DOING IT. Since 1983, New Orleans Original Daiquiris/Fat Tuesday has been serving up the spirit of New Orleans—to the tune of 25 million drinks per year. With more than fifty locations spread across the continent [call it the Fun Belt], we’re calming worries, quickening pulses, and improving moods wherever we land. We’re emissaries of chill. Bons temps ambassadors. Advocates of the go-cup lifestyle. Behind these doors, we warmly encourage people to take themselves less seriously. The world outside can keep its roles and responsibilities. Our offering is as pure as joy: a dazzling array of bright-hued, high-quality frozen cocktails that are as powerful as they are delicious. We provide an environment where guests can tame inhibitions, transcend irony, and find collective cheer. The worst thing that will happen to you here is a brain freeze—and that’ll wear off soon enough, tiger. Just slow your roll a little while. With three hundred years of devoted practice, New Orleans has perfected the art of kicking back. We parade often. We throw festivals for anything and everything. Hell, we’ve even figured out how to party while walking to our next party, go cups in hand. We’ve decided to take time to make merry. We invest in ceremony. And we seek out small pleasures wherever they may hide. Because when we open ourselves up to revelry, the nonsense melts away. Give us warm company and cold drinks and we’ll focus on what we have in common—not what keeps us apart. FAT TUESDAY. The Best Party in Town. Any Town. Everywhere else it’s just a Tuesday. Home / Fat Tuesday / New Orleans Original Daiquiris David Briggs’ Early Idea In the early 1980s, as an alternate career, David Briggs began evaluating opportunities within the restaurant and bar industries. He quickly noted the dislike most establishments had for frozen drinks. This dislike stemmed from the complicated mixing process that slowed down customer service. Also, while customers wanted frozen drinks, the operators were not marketing them properly. The drinks that were available were of inferior quality, limited selection and premium priced. Based on a vision to revolutionize the way frozen drinks were treated in the market place, David Briggs began an extensive research effort focused on developing a variety of high quality frozen drink products that could be prepared in a consistent manner. Prepared with the development of more than 20 unique frozen drink offerings (primarily alcoholic), Briggs introduced the frozen specialty drink concept in the New Orleans area on January 2, 1983, known as New Orleans Original Daiquiris. This concept focuses on the sale of frozen specialty drinks at locations that provide a casual, conversational atmosphere, are well lighted, clean and appeal to a broad clientele base.