Overview
Employees
11-50 employees
Headquarters
Kolkata, West Bengal
About 160 years ago, the scion of the Modak family, engaged traditionally in sweetmaking, Felu Charan De, started his own enterprise on the southern part of Rishra whose father was Kartick Chandra De.The traditional business has crossed nearly five generations and their present location is situated at the junction of Srimani lane, G.T.Road and N.C. Pakrashi lane. Having an innovative mind and the palliative anthpology of Bengalees, Felu Charan invented scores of sweetmeats by facing various contemporary odds by way of sheer honesty and dexterity. Eaters had criticized may of the sweets he manufactured and accordingly he modified them to give maximum taste without sacrificing the quality and the health aspects of the eaters. This attitude of Felu went down to his future generations and as a result the present assortment of sweets are not only superior in quality but also leave a lasting memory in those who have had the opportunity to eat them. His son, Nandalal Moira alias khyada, continued his father’s philosophy and took the entire operation to new heights by way of injecting enriched taste and purity and thus the fame of the sweets went beyond boundaries from Rishra.The tradition continued with his son Madhusudan De who lived for only 44 years. But his sons, Baidyanath, Shankar and Amarnath and Amitava De are very much in the forefront to consolidate the brand of Felu Modak with the help of modern technology and business acumen. As such the brand has reached every nook of Southern Bengal and beyond.
