Overview
Headquarters
Mumbai, Maharashtra
Category
Apparel & Fashion
Forty Red Bangles is a socially conscious company, moving towards creating a sustainable luxury line of clothing and fashion accessories. Forty Red Bangles embodies the Punjabi ‘chura ceremony’, in which the maternal uncle of the bride put red and ivory bangles on the bride’s wrist. It is customary for them to be worn for forty days after the wedding ceremony. It is with this sense of tradition and ceremony, that Forty Red Bangles approaches design. The brand is a fusion of ethnicity and modernism, drawing upon the colour palette reminiscent of India’s art, street and spices; translating into an eclectic range. Each piece is handcrafted and personality-filled; targeted towards strong individuals, drawn to something different. Each piece pays homage to the earth; incorporating ecological elements into its design and construction.
