Overview
Headquarters
European Union (EU)
We are a team of movement, design, and child experts committed to developing lifelong movers. Friends call me Jim specializes in learning and development classes for children ages 2-5. Through movement, immersive storytelling, and cutting-edge technology, children gain essential skills for life. Our classes teach foundational movement skills like flexibility, strength, and coordination. These skills can be applied to any physical activity and are essential for a healthy lifestyle. We bring these key movement skills to life through beloved characters, like Bendy and Strong, who support children as they explore how their body moves. Using the Jim Family characters as a catalyst, we use the latest technology to design a magical world that fosters imagination and creativity. The storytelling format of our classes allows for children to problem solve and think critically. Children practice social emotional skills like cooperation, confidence, and self-regulation. All classes come to life in our state-of-the-art studios with innovative play structures and immersive 2D wall to floor projections. Combining cognitive, social, and emotional learning with physical literacy makes for a purposeful, dynamic class that is perfect for a child’s developmental needs. We know that healthy habits start young. At Jim, we’re on a mission to find joy in motion. Amsterdam based Friends call me Jim offers carefully thought-out programs with an emphasis on leveraging the imagination of children.
