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Overview

Employees
201-500 employees
Type
Privately Held
Revenue
$50 to $100 million (USD) per year
Competitors
N/A
Headquarters
London, Greater London
Founded
1972
Category
Department

JOSEPH was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. He created concept stores; places to discover new designers and new ideas, and he inspired customers to appreciate the contemporary. The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe. Today, JOSEPH has 23 global stores, a 360 digital presence; and over 400 stockists – all vibrant centres of creativity and style. JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers in their six DESIGNERS AT JOSEPH stores. The JOSEPH label includes women’s and men’s ready-to-wear, accessories and footwear. Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment. Under the new vision of creative director Susana Clayton, who joined JOSEPH in 2018, the brand has realigned with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials. JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past. JOSEPH modernised women. As the sixties drew to a close, Casablanca-born hairdresser Joseph Ettedgui looked out from his salon, a chic King’s Road focal point, and imagined a revolution in the way we buy fashion. With his keen instincts, Joseph created a boutique that was more magazine than clothes shop – somewhere to discover new ideas, new styles and new designers.Joseph brought Kenzo and Castelbajac to the world’s attention, then as his influence grew he championed Azzedine Alaia and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada. Even after his own eponymous label was launched to acclaim, Joseph continued to showcase the designers he had discovered and nurtured.Just as its original stores were places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH is once again a focus for creativity, somewhere to find inspiration.

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