Overview
Headquarters
Rochester, N.Y.
Category
Inspired ideas. Economy of words.
As a copywriter and creative strategist, I believe that authenticity, substance and meaning in commercial communications form the basis for a valuable and lasting brand. OVERVIEW * Award-winning copywriter with 10+ years of agency experience. * Literate in both traditional and new media. * Crisp, emotional writing crafted to reach each target audience and move them to action. * Experience with B2B, B2E and consumer communications. * Intuitive balance between sensible strategy and daring concepts. * Unconventional approach to branding and rebranding. * Relationship-oriented creative partner easily fascinated by client brands and marketing challenges. * A skilled copy editor familiar with AP style—and a quick study in corporate identity systems.
