Overview
Employees
11-50 employees
Headquarters
London, London
Lazy Oaf are an independent fashion label designing colourful cartoon collections from our London studio. The brand was founded by head designer Gemma Shiel in 2001 when she started selling hand-screen printed T-shirts on a market stall in Spitalfields, East London. Fifteen years on and Lazy Oaf now operate a successful and growing website www.lazyoaf.com stocking seasonal and collaboration collections. Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Our design philosophy is not trend driven but focused on our unique directional vision referencing street wear and youth nostalgia. We currently sell to 300 stores worldwide with distribution in Australia, South Korea, Japan and South East Asia and have plans for expansion/world domination. We have a Soho flagship store at 2 Ganton Street and plan to grow our international retail opportunities.
