Overview
Headquarters
Paris, Île-de-France
Mood is a cross-border ecommerce company connecting Europe's latest fashion with Chinese GenZ. Chinese micro-influencers living in Paris, Berlin, London and Milan organize live events broadcasted on our mobile app to an audience based in China. With these regular live shows, viewers can discover the newest trends and purchase the products immediately, providing our partner brands with an unprecedented level of engagement from their audience. Live shopping is the future of e-commerce, and it's coming right out of China. Already popular for cheap and standardized goods, this new practice is gaining momentum within the luxury industry, following the adage that the best is saved for last. This is our ambition at Mood: to become the world's leader in crafting unique live experiences for the luxury industry.
