Overview
Headquarters
Nordhavn, Copenhagen
Category
Recycling salvaged icons.
Unique design and a great story? Are you sick of hearing the same description used over and over again by seemingly identical watch brands? We were. And that’s why we created REC. We wanted to redefine how a timepiece can tell a (fantastic) story, and relate to you not as a customer, but as an individual. Watch fanatics to the bone, we wanted to create something different, unpretentious, and ultimately something we would simply crave ourselves. Hence, instead of some obscure year of establishment or vague ‘inspiration’, every single REC timepiece is made by salvaging classic cars and icons, and transforming them into watch components – a concept which we termed “RECOVER, RECYCLE, RECLAIM”. The result? EVERY single REC watch is visually unique – that’s right, no two are identical - include handmade components, and are born with the story from the object of which it was made. Now that’s what unique design and great stories should mean!
