Overview
Employees
11-50 employees
Headquarters
Skudai, Johore
The Shapee® Story Backed to 2013, Shapee® Founder Eaugene & Fion came across an idea to help modern ladies look good and feel confident by introducing Shapee® modern shapewear. After doing an intensive market research, they realised that the traditional shapewear is far too expensive with old-fashioned design and not many modern ladies can afford to buy a shapewear. As a result, Shapee® introduced modern shapewear which is designed to work together to slim, smooth, and lift without compromising comfort or style for the modern woman. Clean lines, exceptional comfort and fit, uncompromised quality – this is what makes Shapee® the ultimate in modern shapewear. Shapee® has been actively participating in beauty fairs and baby fairs and successfully help modern ladies and postnatal mummies lose inches effortlessly. In 2014, Shapee® expanded its distribution channel to Watsons Malaysia (400+ outlets) to further reach out modern ladies in Malaysia. In 2015, Shapee® modern shapewear was awarded by Watsons Malaysia’s HWB Award for “The Most Wanted Women & Men Slimming Wear”. Furthermore, Shapee® was one of the top 20 finalist in Alliance SME BizSmart Challenge 2015. Fion is a mother of 3 kids and was a full-time breastfeeding mum for 3½-year and she developed a strong interest in baby and maternity industry through the participation in number of baby fairs over the years. After study the market, Eaugene & Fion decided to launch breastfeeding and maternity products with the vision to bring joy, innovation and knowledge through every motherhood journey in September 2016. By December 2017, Shapee® has successfully penetrated into 100+ independent and chain baby stores in Malaysia. In 2017, Shapee® seamless nursing bra was awarded by BabyTalk for the “Winner of Reader Choices’ Award for The Best Seamless Nursing Bra”. To date, Shapee® have been serving more than 100,000 mummies worldwide and still counting… Vision: Our vision is to do everything possible to bring joy, innovation and knowledge through every motherhood journey. We aim to be the best partner to the mum worldwide. Mission: We understand that beginning a motherhood journey is not an easy task. Our mission is to support every step of the way - through the motherhood journey by creating best quality products, by understanding our customer deeply, by building a creative and diverse global team and by making a positive impact in the motherhood communities.
