Overview
Employees
11-50 employees
Headquarters
Stoke On Trent, Staffordshire
Category
we love what we do
Swan Brand is a British owned company that is now owned, developed and marketed by original Swan employees who are passionate about the brand's heritage. Swan is proud that each product is conceived and designed in the UK, backed up by a 160 strong support team including in house designers, customer services and quality control; producing appliances, cookware and kitchen accessories that are designed for life. Swan Retro is an award winning range of large and small appliances, as well as beautiful new kitchen accessories and cookware that benefit from a stylish vintage charm, which is perfect for both modern and traditional style kitchens. Available in a host of exciting colours including sky blue, delicate green, rich red, traditional cream and contemporary black, the collection caters for every taste. Looking to make a design statement - opt for appliances and cookware in the same colour for maximum impact or mix complementary colours such as blue and cream for a more subtle effect. In September 2017, Fearne by Swan, Swan’s exciting new range of kitchenware and cookware in collaboration with Fearne Cotton will be exclusively released. The range has been designed by Fearne, a busy working mum, DJ, Cook and Author, to help people cook delicious, healthy food for family and friends. History The "Swan Brand" name was registered by Bulpitt & Sons Ltd, a brass founders, in the early part of the 20th century and was primarily used for their domestic range of polished aluminium products like frying pans, kettles, tea sets and jelly moulds. In the 1920s, Bulpitts moved into electrical appliances including kettles, irons, heaters and steamers. They pioneered the first electric element that could be immersed in water. Bulpitt’s in Birmingham also made Swan Brand teapot sets. Designs included the Carlton (Cromalin Ware), the Empire (Cromalin Ware), the Westbury, later used for the Goblin D25 Queen Anne models, Wikka Ware, featuring an engraved basketweave pattern, and Willo, featuring an engraved Willow Pattern. Bulpitt’s also made Swan Brand commemorative wares for the Coronation and the Festival of Britain. They also made jelly moulds including the ‘Jellette’ and some charming rabbit shaped moulds. The three brands, Goblin, Judge and Swan became subsidiaries of BSR (Housewares) Ltd. Judge was a manufacturer of non-electrical housewares (pots & pans, etc.). Goblin were manufacturers of electrical appliances including vacuum cleaners and the Goblin Teasmade, later to become the famous Swan Teasmade. The old factory at Camden Street was still making the water boilers for the Teasmade right up until 2006. These were very difficult times for British and European manufacturers with intense pressure from cheaper, Far East imports and BSR eventually disappeared. In 1988 the Swan Brand was acquired by French manufacturers, Moulinex. Bulpitt & Sons (Swan Brand) Ltd was finally dissolved on 21st May 1989 - approximately 100 years after they were first established. However, Moulinex were also under the same pressure from cheaper imports. The company went bankrupt in 2001 with the Moulinex brand name being acquired by Group SEB, including Krups and Tefal. The fascinating story continues with Moulinex selling the Swan brand before it went bankrupt to Littlewoods in 2000. Swan Products Ltd then took over developing and marketing Swan with Littlewoods, under license in 2009. This fantastic partnership continued until July 2017 when Swan Products Ltd acquired the brand, returning it back to the original Swan employees who are passionate about the brand's heritage. Swan is proud that each product is conceived and designed at its headquarters in the UK, backed up by a 160 strong support team including in house designers, customer services and quality control; producing appliances, cookware and kitchen accessories that are available around the world and designed for life.