Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 160 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.
Originally strictly a music service, Apple Music began expanding into video in 2016. Executive Jimmy Iovine has stated that the intention for the service is to become a 'cultural platform', and Apple reportedly wants the service to be a 'one-stop shop for pop culture'. The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.
The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed 'not intuitive'. However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and a bigger emphasis on users' libraries. Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. The service has 60 million subscribers around the world as of June 2019[update].