Wiki:Marlboro (cigarette)

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Marlboro Logo.svg
Product typeCigarette
OwnerPhilip Morris USA in the U.S., Philip Morris International outside of the U.S.
Produced byPhilip Morris USA in the U.S., Philip Morris International outside of the U.S.
CountryUnited States
Introduced1920; 100 years ago (1920)
MarketsSee Markets
Tagline"Mild As May", "Come to where the flavor is. Come to Marlboro country" (1966) [1], "You get a lot to like with a Marlboro", "You Decide"

Marlboro (US: /ˈmɑːrlˌbʌr/,[2][3] UK: /ˈmɑːrlbərə, ˈmɔːl-/)[4] is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. Marlboro is the best-selling cigarette brand in the world since 1972.[5] As of 2017, Marlboro had 40% market share in the United States, more than the next 7 competing brands combined.[6]

  1. ^ Holt, Douglas; Cameron, Douglas (2010-10-28). Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. ISBN 9780191615207.
  2. ^ After Bans, Tobacco Tries Direct Marketing (audio on page)
  3. ^ "Marlborough". Oxford Dictionaries US Dictionary. Oxford University Press. Retrieved January 10, 2019.
  4. ^ John Wells (2010-01-06). "John Wells's phonetic blog: Marlborough". Retrieved 2011-08-03.
  5. ^ "Building Leading Brands".
  6. ^ CDCTobaccoFree (2018-08-01). "Tobacco Brand Preferences". Centers for Disease Control and Prevention. Retrieved 2019-05-21.

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